{"id":3942,"date":"2023-02-18T20:47:20","date_gmt":"2023-02-18T20:47:20","guid":{"rendered":"https:\/\/www.ghostcoast.video\/?p=3942"},"modified":"2024-05-23T20:41:33","modified_gmt":"2024-05-24T00:41:33","slug":"the-sunday-night-special","status":"publish","type":"post","link":"https:\/\/ghostcoast.video\/blog\/the-sunday-night-special\/","title":{"rendered":"The Sunday Night Special"},"content":{"rendered":"<div class=\"notion-header page\">\n<div class=\"notion-header__content has-cover has-icon max-width\">\n<div class=\"notion-header__title-wrapper\">\n<h1 class=\"notion-header__title\"><span style=\"font-size: 16px;\">It\u2019s just been harder for me to listen to old music. I listen back and I think, \u201coh my god, that was SO long ago\u201d.<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"super-content max-width\">\n<article id=\"block-newsletter-posts-the-sunday-night-special\" class=\"notion-root\">\n<div id=\"block-9dd81f9dfe9b4927a670f174f7d4dfe2\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Right now, I\u2019m keeping my mind focused in the now. <\/span><\/p>\n<\/div>\n<div id=\"block-db934bd01c8a40b58085ec37ff18e381\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Just so much of what\u2019s out there is emotional and mental pollution. <\/span><\/p>\n<\/div>\n<div id=\"block-1b0d54c5a3e5467fa48ccdec90c84195\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">This is probably the biggest newsletter episode I\u2019ve done, so I knew that I would have to stop everything I was doing for a day or so and bang it out. <\/span><\/p>\n<\/div>\n<div id=\"block-8d0e544ee59440a29ba4ecfc97a7b813\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Don\u2019t be too hard on yourself. Things that time to make, repeat and iterate.<\/span><\/p>\n<\/div>\n<div id=\"block-2fff7e988e1d437084ba9491edb8486b\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Even as someone that has a lot of expertise in building and creating systems like this, it\u2019s been incredibly tough to do all these things while managing the rest of a life. <\/span><\/p>\n<\/div>\n<div id=\"block-4b7ebf670559453da7707946fb8b8714\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\"><strong>I\u2019ve also been trying to write for people at different levels of engagement or whatever. It\u2019s not always ALWAYS best to post about \u201cwhat you\u2019re doing\u201d because everything isn\u2019t expert-type content\u2026 <\/strong><\/span><\/p>\n<\/div>\n<div id=\"block-17f70e91a8fa4144825c6c513b94854b\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">But you know what it means to go from a technician to a business-person? That\u2019s right, billable hours. So what are the core tasks that we\u2019d like coming out of here and let\u2019s break them down into billable hours?<\/span><\/p>\n<\/div>\n<div id=\"block-2018c5364c824e1394651b27b286b110\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Well, this first needs to be broken into a kind of pyramid. <\/span><\/p>\n<\/div>\n<div id=\"block-ca6b72b392c049728ec88e4fd9812405\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">You\u2019ve gotta know what\u2019s critical, what\u2019s going to keep you afloat and what can be dropped by a couple of days. <\/span><\/p>\n<\/div>\n<div id=\"block-0e5a0e6e59004ac0a58c519d74a037a4\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">It\u2019s a lot of ideas that I\u2019ve been wanting to put together which is, documenting the core tasks that I do during my day. <\/span><\/p>\n<\/div>\n<div id=\"block-3bc9476e3f994dd5a4ee3e54f4c84f7c\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">There probably needs to be some kind of output all the time.<\/span><\/p>\n<\/div>\n<div id=\"block-f4e35f31774a4997a0db265efeb632a7\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">So, here they are: <\/span><\/p>\n<\/div>\n<div id=\"block-be62524a252e4808bb040bad38df9597\" class=\"notion-image page-width\"><picture><source srcset=\"https:\/\/super-static-assets.s3.amazonaws.com\/10c18fe4-fb17-42e6-9ca4-e50c71208c2b\/images\/5a201f28-0688-48b6-b421-34cb40e5bc0f.jpg?w=750&amp;f=webp\" type=\"image\/webp\" media=\"(max-width: 546px)\" \/><source src=\"https:\/\/super-static-assets.s3.amazonaws.com\/10c18fe4-fb17-42e6-9ca4-e50c71208c2b\/images\/5a201f28-0688-48b6-b421-34cb40e5bc0f.jpg?w=750\" media=\"(max-width: 546px)\" \/><source srcset=\"https:\/\/super-static-assets.s3.amazonaws.com\/10c18fe4-fb17-42e6-9ca4-e50c71208c2b\/images\/5a201f28-0688-48b6-b421-34cb40e5bc0f.jpg?w=1500&amp;f=webp\" type=\"image\/webp\" \/><img decoding=\"async\" src=\"https:\/\/super-static-assets.s3.amazonaws.com\/10c18fe4-fb17-42e6-9ca4-e50c71208c2b\/images\/5a201f28-0688-48b6-b421-34cb40e5bc0f.jpg?w=1500\" alt=\"image\" width=\"1500\" \/><\/picture><\/div>\n<h1 id=\"block-7a3864498ad841c5b36ef157fc3f8dd2\" class=\"notion-heading\"><span id=\"7a3864498ad841c5b36ef157fc3f8dd2\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\"><strong>Lead Generation<\/strong><\/span><\/span><\/h1>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-f8b638054e334fa991b4d04fdd3a9b98\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">LinkedIn Sales Navigator is just an awesome tool.<\/span><\/li>\n<li id=\"block-cd3a11a64b984b75a17e9b56d8b69aa9\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">You&#8217;ll still need to spend some time gazing into spreadsheets, and I spend about 4 hours a week just going through those sheets and adding personal notes so I can reach out to everyone at once during the day.<\/span><\/li>\n<li id=\"block-24ea16e321d647c5894eb507d02326e9\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Getting leads\/data in a useable format is pretty key, and there are a lot of tools that will help you get there. <\/span><\/li>\n<li id=\"block-472e93975fbf4c95a50eb23444a32ae6\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">There&#8217;s a mandatory amount of time that goes directly into finding people and communicating with people that really can&#8217;t be avoided. <\/span><\/li>\n<li id=\"block-44a97aec05724e05a28f42a7fc0621a4\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Now, Instantly, is such a big and central part of how you generate leads, that you might try too hard to tie everything to it. Like, you\u2019re going to be WORKING in here. This is just to generate leads. When people respond to your Instantly campaign, pull them out of there. <\/span><\/li>\n<\/ul>\n<div id=\"block-b19bcca242a2442e90a52996789c5700\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">You are not a person that plays in spreadsheets all the time, so it\u2019s important that this stuff is rock bottom and works.<\/span><\/p>\n<\/div>\n<div id=\"block-6f288b7b58154fc38f253cd01e009d83\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">There are two plans, one is $37 and one is $97.<\/span><\/p>\n<\/div>\n<div id=\"block-9adee5b6075f47608628da3b446db33e\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I could go endlessly into the technology but it&#8217;s easier to say &#8211; look for actual individuals in your business and take careful notes on them. Some might become your friends and some might not.<\/span><\/p>\n<\/div>\n<h1 id=\"block-d231b5f47d3f47e1afc3e94fd8dd5166\" class=\"notion-heading\"><span id=\"d231b5f47d3f47e1afc3e94fd8dd5166\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Content Marketing<\/span><\/span><\/h1>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-fa3e2f9f303343eda31160689ab1f8cf\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">A good system can keep mediocre content afloat.<\/span><\/li>\n<li id=\"block-c99e7b0e0da448699e2de4add0703c9c\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">OBVIOUSLY, you want to build a system where you\u2019re in your peak creative zone and you\u2019re thinking brilliant, well researched thoughts at all times. <\/span><\/li>\n<li id=\"block-80109a73223d483788589910b80de5f7\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">But also, you\u2019re a human being and you\u2019re not going to achieve that at all times, at least if your goal is to produce original content in the world of AI and cheapness and bad editing &#8211; and I know it is.<\/span><\/li>\n<li id=\"block-170e9aeaffd042388c5edd45d33692ce\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Give a quick look to blog articles that you\u2019ve written in the past. Some of those blog posts are actually pretty decent? Look for ways to revise or modernize your thoughts.<\/span><\/li>\n<li id=\"block-307c8258137f44f594ea865750333718\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Don\u2019t have a database of your best ideas? Start one. Use whatever tools you\u2019re most comfortable with in terms of your lifestyle. Notion and your browser bookmarks are a good place to start.<\/span><\/li>\n<li id=\"block-aacc6138b1044d8d90aafed113bc0051\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Remember to save copies of pages and ideas that you find most interesting, and save them on a really stable service like Google Drive or your Dropbox. I have sooo many really good articles and memories on my Dropbox from like 5 years ago that aren\u2019t even on the internet anymore. <\/span><\/li>\n<li id=\"block-fa90869401724690b38a60bde1377858\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Take daily notes on what you&#8217;re doing. Trust me, it\u2019s always a pain in the ass to record business processes, but it\u2019s just as important to record them and file them in an accessible place. <\/span><\/li>\n<\/ul>\n<h1 id=\"block-b9fc93c23899468b8fa9eb8aa8c85b07\" class=\"notion-heading\"><span id=\"b9fc93c23899468b8fa9eb8aa8c85b07\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Systems And Operations<\/span><\/span><\/h1>\n<div id=\"block-034b3b66eeb446d38a96d0d15907fbf0\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Part of what makes a big overhead is that I have to do a lot of technical training. Not everybody has the mentality or patience to \u201cfigure it out\u201d if something doesn&#8217;t work. <\/span><\/p>\n<\/div>\n<div id=\"block-197302a4fe9f49fb8fc81b9d80561f2f\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">If you\u2019re asking someone to help you on something, even if you\u2019re paying them, it\u2019s much more likely they\u2019ll just say \u201cI can\u2019t figure it out\u201d and then it\u2019s your problem again. <\/span><\/p>\n<\/div>\n<div id=\"block-408cec01cd7c429ba973d7d9528f54bd\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">So it\u2019s better to just buckle up and write it down.<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-d1a5a4fe49f04394b3fb1de11d54678f\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Try and write down the core parts of your customer journey on one sheet of paper. This one sheet of paper is going to do you SO much good, because it\u2019s also the central place you\u2019re going to put your information.<\/span><\/li>\n<li id=\"block-457377cc3d1046ff94504e991d4cb8d5\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">I struggled with the past about where to put directory type information. Originally I had it on a Google spreadsheet and linked to documents from there, but it still wasn\u2019t exactly perfect. <\/span><\/li>\n<li id=\"block-b17038e4b0c04f0ba15d7a84ed1efe4f\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">That\u2019s where I put referable, repeatable process for everything that I do, whether that\u2019s sending emails, making posts, dealing with customers.<\/span><\/li>\n<li id=\"block-d530a5c892c84b0faaa52dbc910a3e22\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">I haven\u2019t really sat down and shared EVERYTHING I know about writing, but Big Ticket Copywriting does cover a LOT of it.<\/span><\/li>\n<\/ul>\n<h1 id=\"block-e357ff8e57b0492cb94ca9b63f3e93f6\" class=\"notion-heading\"><span id=\"e357ff8e57b0492cb94ca9b63f3e93f6\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Social Media<\/span><\/span><\/h1>\n<div id=\"block-5e6d42d58a674b79b4470203c3e37cc8\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">If you have some blockage here, if there\u2019s something keeping you from having your hands on everything that\u2019s vital to your business, if you\u2019ve got some social fear of it, something that has put it in the wrong hands, if there\u2019s a blockage, it\u2019s your blockage.<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-f741b0a40e4b44648a6cc497cfbf576d\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">This sounds like dork stuff, but if you do \u201clocal activism\u201d of any kind, you kinda need to have your own technical stack you bring to projects. Learning that MYSELF the hard way!<\/span><\/li>\n<li id=\"block-a35e5dbe213a449fa3f6447af4c8b7d5\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Breaking down written media into social media posts. Right now Twitter is my big tool for organizing social media. <\/span><\/li>\n<li id=\"block-0bcd8b19ed674077a410d59db3e5e7bc\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">TweetHunter is my favorite right now &#8211; there\u2019s also Pika for taking the very best posts and turning them into IG style posts, which is pretty rad.<\/span><\/li>\n<li id=\"block-ba0456de7fd94d9f99b793634d688bf3\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">I love using Canva for posters and stuff, but it\u2019s never struck me as a great tool for creating daily art on a schedule (and neither is Photoshop, really!)<\/span><\/li>\n<\/ul>\n<h1 id=\"block-edb62ba89acb40dd81b0096a472a71e4\" class=\"notion-heading\"><span id=\"edb62ba89acb40dd81b0096a472a71e4\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Weekly Newsletter<\/span><\/span><\/h1>\n<div id=\"block-487a69910b834461a0c2e9f283943b65\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I know for a fact that people suffer with making editorial content. It\u2019s hard to get it done for businesses, people, organizations. <\/span><\/p>\n<\/div>\n<div id=\"block-89c1ba8386f84aceb2207b6fc8458f85\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">It\u2019s tough to even coordinate quality content for people professionally &#8211; and I know that typically, producing at this level of distribution, you\u2019re working with people. <\/span><\/p>\n<\/div>\n<div id=\"block-5d25f1f07d5640918fb218fa9baf26ca\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">In my own time as a social media manager, it was very rare that I was doing that work by myself, or if I was, it was for social media that was designed to have a small reach. <\/span><\/p>\n<\/div>\n<div id=\"block-74ae1c2f912b411383d483082dcb1636\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">So being the engine for content AND production (which are really two different departments) has been tough. <\/span><\/p>\n<\/div>\n<div id=\"block-5557e7998ca54e65aa3995edd72255da\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">And it really hits a big value of mine. <\/span><\/p>\n<\/div>\n<div id=\"block-2200984f7e0d4009a0d0ca3cb2148fc3\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Identity is the most important value. I think \u201cdoing it\u201d is more important and practical than \u201chow you sell yourself\u201d. Decide to do it. Start doing it. Done.<\/span><\/p>\n<\/div>\n<div id=\"block-f3ec4bcb0bdf451aa41b016bed83573d\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I saw somebody on Twitter and they said that portfolios were a form of slavery. <\/span><\/p>\n<\/div>\n<div id=\"block-36844459a09d44b0813c588a11115c58\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I said to myself, \u201cI\u2019ve gotta take a nap. And maybe switch over to LinkedIn for a few days\u201d<\/span><\/p>\n<\/div>\n<div id=\"block-78d05a64f8d84addb1ec0ff9826644f0\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">With all of \u201cthe news\u201d going on in social media, I\u2019ve been trying to reorganize my thoughts in email format. <\/span><\/p>\n<\/div>\n<div id=\"block-eec6e44d6d704b03a6d2652759108615\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">First of all, I love writing emails. <\/span><\/p>\n<\/div>\n<div id=\"block-f8da2df9e62041be917d47078a93923d\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">People who know me get annoyed at me because I will start conversations like a suspenseful email or a novel.<\/span><\/p>\n<\/div>\n<div id=\"block-988332bbe8874709929a1844ff3d2558\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">\u201cI can\u2019t believe X did that -\u201d<\/span><\/p>\n<\/div>\n<div id=\"block-1c42a8a5a95940e2b398a973ec63cdc1\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">\u201cNo Brandyn, just tell me who did what!\u201d<\/span><\/p>\n<\/div>\n<div id=\"block-bfd018210c59492b8a6d221b0cb04678\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">So &#8211; it\u2019s boomer, it\u2019s cringe, it\u2019s mid. <\/span><\/p>\n<\/div>\n<div id=\"block-99654b586f7f444ba045148b1583779c\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I write like that, so might as well lean into it. <\/span><\/p>\n<\/div>\n<div id=\"block-df8d0b2733154eafb4c70b5f612ab4f4\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">And I mean, it\u2019s also a style I\u2019ll be able to keep up as I get older. <\/span><\/p>\n<\/div>\n<div id=\"block-c9ac629eb6b6429183e79ca585e31220\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">You just need a good editor. No adverbs. Denny Crane.<\/span><\/p>\n<\/div>\n<div id=\"block-500e649e14704c85ae97b836819ef660\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I can\u2019t predict technology but I think good editing is going to be more valuable than \u201cgood writing\u201d. I mean, that just comes from looking at what we actually consume. TikTok is really \u201cgood editing\u201d taken to the logical endpoints of the human imagination, right?<\/span><\/p>\n<\/div>\n<div id=\"block-9b74172634ac49b3b33fb760f90da655\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">You\u2019ve also got to balance the time you spend writing and the time you spend ideas making. You also have to spend time editing your thoughts DOWNWARDS at the end of the week.<\/span><\/p>\n<\/div>\n<h1 id=\"block-9a299ce2189040cb841580f6e5302c20\" class=\"notion-heading\"><span id=\"9a299ce2189040cb841580f6e5302c20\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">\u201cJust Give Value.\u201d<\/span><\/span><\/h1>\n<div id=\"block-7ad74568198645b594b33da1257036b5\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">If you want to make it in any sphere online you\u2019ve gotta make something valuable. <\/span><\/p>\n<\/div>\n<div id=\"block-1ac7e06ce9cb46a5822972c7c37bc9b0\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Value is subjective, and there are different degrees of it at different times.<\/span><\/p>\n<\/div>\n<div id=\"block-eb5845f6051b43c08a5dcd86917fa8c4\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">But, if you follow these 4 pillars &#8211; you will provide value in your content on LinkedIn and beyond.<\/span><\/p>\n<\/div>\n<div id=\"block-18a2375f9071490e82621ab4c264a2a9\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">1\ufe0f\u20e3 Teaches them something new\ud83d\udca1<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-4fdf6db924264aafbe53cd48843d1412\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Most people think that there\u2019s something in \u201cthe way things are\u201d that holds them back. But new developments can bring new opportunities. <\/span><\/li>\n<\/ul>\n<div id=\"block-1ce6e987c4a84b91a9dbe7c76c037c36\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">2\ufe0f\u20e3 Takes on their enemies \ud83d\udd0d<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-417e2580c76148acaefb1fd6c82ede34\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">There\u2019s almost always some industry that profits off keeping people AWAY from the success they want. <\/span><\/li>\n<li id=\"block-bf229b8de2154587934b5fba2af85022\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">If you\u2019re talking about improving your relationship to your body, your mind, your personal time, you\u2019re going to get some attention, and if you\u2019re a positive force in a world that doesn\u2019t have a lot of positivity to give out to strangers, you\u2019ll get some POSITIVE attention. <\/span><\/li>\n<\/ul>\n<div id=\"block-defc0c1da8bd4a36b73816f7a9a03ac1\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">3\ufe0f\u20e3 Inspires \ud83d\udc4f<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-e3619bcda2dd4caaae6bda75dba1739c\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Look for people who are succeeding against the status quo, or people who are finding a faster, simpler, or more fun way to do things. A way that looks better. <\/span><\/li>\n<li id=\"block-97f847c841cc42da96684c28484e32e5\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Sometimes we all need a push, and positive inspirations do that. <\/span><\/li>\n<\/ul>\n<div id=\"block-b27d18b774e3472eb4a317fee1c200c6\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">4\ufe0f\u20e3 Finds the drama\ud83d\ude02<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-19d91f0ade804cebaac44c734bf47b21\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Content that draws your attention, tells a story, stirs a feeling, and makes you laugh, cry, smile, share and enjoy.<\/span><\/li>\n<li id=\"block-b30acf49eff34fd49e03dbfa08d8efae\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">If you\u2019ve got a dramatic and compelling situation and then you add one of those, you\u2019re doing a good job. <\/span><\/li>\n<\/ul>\n<div id=\"block-3f022a188a234865a919064100171ca2\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">4\ufe0f\u20e3 Is REAL\ud83d\ude02<\/span><\/p>\n<\/div>\n<ul class=\"notion-bulleted-list\">\n<li id=\"block-d40e04a46d1140ae82df5cf83a6d1c89\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">Just share your authentic process aaand lets it inspire them.<\/span><\/li>\n<li id=\"block-6203f007fb854e1bbd1d08d8b893b02a\" class=\"notion-list-item\"><span class=\"notion-semantic-string\">If you\u2019ve got a dramatic and compelling situation and then you add one of those, you\u2019re doing a good job. <\/span><\/li>\n<\/ul>\n<div id=\"block-c2b6478682fc4effb79129a370613683\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">What would you add?<\/span><\/p>\n<\/div>\n<h1 id=\"block-8ae1fd1334fc48c29e82d6f301e083d5\" class=\"notion-heading\"><span id=\"8ae1fd1334fc48c29e82d6f301e083d5\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Where Are We Going With Technology?<\/span><\/span><\/h1>\n<div id=\"block-777bad6e1a014bdd9399d5339249da8d\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Here\u2019s a thought that\u2019s been on my mind over the last few weeks. <\/span><\/p>\n<\/div>\n<div id=\"block-d129aa62a2c146f7b9277fcef93d4851\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Suddenly, I have a lot of information that I had to go through different apps and systems for &#8211; for writing, for scheduling, for publishing &#8211; and they\u2019re all in Notion.<\/span><\/p>\n<\/div>\n<div id=\"block-641065cf675d46e5b86b7f6fadd07c5a\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I wonder about this though. <\/span><\/p>\n<\/div>\n<div id=\"block-f92c30869d60417ebfc78654150c3dc0\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Because we think about our data being owned by companies, but that often seems abstract. And it\u2019s really targeted towards getting the most out of our purchasing decisions.<\/span><\/p>\n<\/div>\n<div id=\"block-16c27e03ab974fd39f475c3881bb84e3\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Here we\u2019ve got a situation where a lot of my processes, standards, how I treat clients, my onboarding and offboarding &#8211; it\u2019s all on one platform now, more than ever.<\/span><\/p>\n<\/div>\n<div id=\"block-ab86fbe393d343fda5edff8f31026cca\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Now, it\u2019s not like affiliate marketing is anything new. <\/span><\/p>\n<\/div>\n<div id=\"block-8a27702091d84ecba569dd17544fb76d\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Tools like Clickfunnels have upped the ante here and held a lot of vital systems and processes in one place &#8211; <\/span><\/p>\n<\/div>\n<div id=\"block-134c208f90864a228293f18a5168069d\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">And I think task management and publishing tools like Clickup and Notion\/Trello can make this go even further. <\/span><\/p>\n<\/div>\n<div id=\"block-93a4c936062e4ec7ada8eb1f563be272\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">More opportunies, but a bigger tech stack &#8211; and maybe more incentive to promote it.<\/span><\/p>\n<\/div>\n<div id=\"block-a44b3f7dd4cc4fd4ba49a9c85c945dad\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I mean, I\u2019ve only been using Notion for a couple of months, and I\u2019m kinda invested in it succeeding at least for my own comfort.<\/span><\/p>\n<\/div>\n<h1 id=\"block-fa64a054f1ca4bfb95d30aeb91245462\" class=\"notion-heading\"><span id=\"fa64a054f1ca4bfb95d30aeb91245462\" class=\"notion-heading__anchor\"><\/span><span class=\"notion-semantic-string\"><span class=\"highlighted-color color-green\">Meet Me In Person<\/span><\/span><\/h1>\n<div id=\"block-bc80df3c013e46a7b1e3c649b706a2ad\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I love when people have links to Calendly or TidyCal or Acuity or whatever.<\/span><\/p>\n<\/div>\n<div id=\"block-7fa25346718d4dab9da5bda6f7d01313\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">Sometimes I\u2019m proactive and book myself to talk to people. <\/span><\/p>\n<\/div>\n<div id=\"block-e7b961a0b230465da8d41e6ff56508f9\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">But I&#8217;ve never been into attending conferences in person. <\/span><\/p>\n<\/div>\n<div id=\"block-3e63778511d2492ea16a9087a3ce3e5e\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">I love taking to people, but when I travel I like to think about people and not groups of people. \ud83d\ude2c<\/span><\/p>\n<\/div>\n<div id=\"block-c923168c18a24c0b9a74011bcc0612b1\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">But as far as this online stuff gooooes &#8211; yeah, you can catch me online anywhere. <\/span><\/p>\n<\/div>\n<div id=\"block-f05bcabd0ae0405eb4e80fe5765bad64\" class=\"notion-text\">\n<p class=\"notion-text__content\"><span class=\"notion-semantic-string\">https:\/\/ghostcoast.video\/blog\/call<\/span><\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s just been harder for me to listen to old music. I listen back and I think, \u201coh my god, &#8230; <a title=\"The Sunday Night Special\" class=\"read-more\" href=\"https:\/\/ghostcoast.video\/blog\/the-sunday-night-special\/\" aria-label=\"Read more about The Sunday Night Special\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[52],"tags":[],"series":[],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letter"],"episode_featured_image":"https:\/\/ghostcoast.video\/blog\/wp-content\/uploads\/2023\/11\/70592baf-048b-4ef8-a0f7-8da9bcae8368-jpg.webp","episode_player_image":"https:\/\/ghostcoast.video\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"pocketcasts":{"key":"pocketcasts","url":"","label":"PocketCasts","class":"pocketcasts","icon":"pocketcasts.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"}},"rssFeedUrl":"https:\/\/ghostcoast.video\/blog\/feed\/podcast\/ghost-coast-video","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"PWdb2cmYiV\"><a href=\"https:\/\/ghostcoast.video\/blog\/the-sunday-night-special\/\">The Sunday Night Special<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ghostcoast.video\/blog\/the-sunday-night-special\/embed\/#?secret=PWdb2cmYiV\" width=\"500\" height=\"350\" title=\"&#8220;The Sunday Night Special&#8221; &#8212; Ghost Coast Video\" data-secret=\"PWdb2cmYiV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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