Right now, I’m keeping my mind focused in the now.

Just so much of what’s out there is emotional and mental pollution.

This is probably the biggest newsletter episode I’ve done, so I knew that I would have to stop everything I was doing for a day or so and bang it out.

Don’t be too hard on yourself. Things that time to make, repeat and iterate.

Even as someone that has a lot of expertise in building and creating systems like this, it’s been incredibly tough to do all these things while managing the rest of a life.

I’ve also been trying to write for people at different levels of engagement or whatever. It’s not always ALWAYS best to post about “what you’re doing” because everything isn’t expert-type content…

But you know what it means to go from a technician to a business-person? That’s right, billable hours. So what are the core tasks that we’d like coming out of here and let’s break them down into billable hours?

Well, this first needs to be broken into a kind of pyramid.

You’ve gotta know what’s critical, what’s going to keep you afloat and what can be dropped by a couple of days.

It’s a lot of ideas that I’ve been wanting to put together which is, documenting the core tasks that I do during my day.

There probably needs to be some kind of output all the time.

So, here they are:

You are not a person that plays in spreadsheets all the time, so it’s important that this stuff is rock bottom and works.

There are two plans, one is $37 and one is $97.

I could go endlessly into the technology but it's easier to say – look for actual individuals in your business and take careful notes on them. Some might become your friends and some might not.

Part of what makes a big overhead is that I have to do a lot of technical training. Not everybody has the mentality or patience to “figure it out” if something doesn't work.

If you’re asking someone to help you on something, even if you’re paying them, it’s much more likely they’ll just say “I can’t figure it out” and then it’s your problem again.

So it’s better to just buckle up and write it down.

If you have some blockage here, if there’s something keeping you from having your hands on everything that’s vital to your business, if you’ve got some social fear of it, something that has put it in the wrong hands, if there’s a blockage, it’s your blockage.

I know for a fact that people suffer with making editorial content. It’s hard to get it done for businesses, people, organizations.

It’s tough to even coordinate quality content for people professionally – and I know that typically, producing at this level of distribution, you’re working with people.

In my own time as a social media manager, it was very rare that I was doing that work by myself, or if I was, it was for social media that was designed to have a small reach.

So being the engine for content AND production (which are really two different departments) has been tough.

And it really hits a big value of mine.

Identity is the most important value. I think “doing it” is more important and practical than “how you sell yourself”. Decide to do it. Start doing it. Done.

I saw somebody on Twitter and they said that portfolios were a form of slavery.

I said to myself, “I’ve gotta take a nap. And maybe switch over to LinkedIn for a few days”

With all of “the news” going on in social media, I’ve been trying to reorganize my thoughts in email format.

First of all, I love writing emails.

People who know me get annoyed at me because I will start conversations like a suspenseful email or a novel.

“I can’t believe X did that -”

“No Brandyn, just tell me who did what!”

So – it’s boomer, it’s cringe, it’s mid.

I write like that, so might as well lean into it.

And I mean, it’s also a style I’ll be able to keep up as I get older.

You just need a good editor. No adverbs. Denny Crane.

I can’t predict technology but I think good editing is going to be more valuable than “good writing”. I mean, that just comes from looking at what we actually consume. TikTok is really “good editing” taken to the logical endpoints of the human imagination, right?

You’ve also got to balance the time you spend writing and the time you spend ideas making. You also have to spend time editing your thoughts DOWNWARDS at the end of the week.

If you want to make it in any sphere online you’ve gotta make something valuable.

Value is subjective, and there are different degrees of it at different times.

But, if you follow these 4 pillars – you will provide value in your content on LinkedIn and beyond.

1️⃣ Teaches them something new💡

2️⃣ Takes on their enemies 🔍

3️⃣ Inspires 👏

4️⃣ Finds the drama😂

4️⃣ Is REAL😂

What would you add?

Here’s a thought that’s been on my mind over the last few weeks.

Suddenly, I have a lot of information that I had to go through different apps and systems for – for writing, for scheduling, for publishing – and they’re all in Notion.

I wonder about this though.

Because we think about our data being owned by companies, but that often seems abstract. And it’s really targeted towards getting the most out of our purchasing decisions.

Here we’ve got a situation where a lot of my processes, standards, how I treat clients, my onboarding and offboarding – it’s all on one platform now, more than ever.

Now, it’s not like affiliate marketing is anything new.

Tools like Clickfunnels have upped the ante here and held a lot of vital systems and processes in one place –

And I think task management and publishing tools like Clickup and Notion/Trello can make this go even further.

More opportunies, but a bigger tech stack – and maybe more incentive to promote it.

I mean, I’ve only been using Notion for a couple of months, and I’m kinda invested in it succeeding at least for my own comfort.

I love when people have links to Calendly or TidyCal or Acuity or whatever.

Sometimes I’m proactive and book myself to talk to people.

But I've never been into attending conferences in person.

I love taking to people, but when I travel I like to think about people and not groups of people. 😬

But as far as this online stuff gooooes – yeah, you can catch me online anywhere.

http://ghostcoast.video/call